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A legal notice in the Dash informs users of the sharing of their data.cite-ref-27[27] It states that unless the user has opted out, by turning the searches off, their queries and IP address will be sent to productsearch.ubuntu.com and "selected third parties"cite-ref-ay-caramba-17-2[17]cite-ref-28[28] for online search results. Ubuntu's Third Party Privacy Policies page informs all of the third parties that may receive users' queries and IP addresses, and states: "For information on how our selected third parties may use your information, please see their privacy policies."cite-ref-eff-16-6[16]

Soon after being introduced, doubts emerged on the conformance of the shopping lens with the European Data Protection Directive.cite-ref-softpedia-2016-02-10-29-0[29]cite-ref-omgubuntu-2016-02-10-30-0[30] By late 2013, these doubts made the grounds for a formal complaint on the shopping lens filed with the Information Commissioner's Office (ICO), the UK data privacy office. Almost one year later the ICO ruled in favour of Canonical, considering the various improvements introduced to the feature in the meantime to render it conformal with the Data Protection Directive.cite-ref-ateot-2016-02-10-31-0[31] However, the ruling also made clear that at the time of introduction the feature was not legal, among other things, since it lacked a privacy policy statement.

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